2min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Product: The Secret to Successful Onboarding from Notion and Airtable, The Biggest Mistakes Startups Make in PLG Today& Why 90% of Onboarding Today is Done Poorly with Lauryn Isford, Head of Product Growth @ Notion

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

How to Have a Horizontal User on Boarding When the Needs and Value Derived Is Very Different

How do you have a horizontal user on boarding when the needs and value derived is very different? Very, very good question and hard to do right. The large majority of users who sign up in a product-led motion for a consumer product or a SaaS tool will not come back. With that in mind, it's important to ask smart questions and also to be realistic about what the right cross-section is of features you offer.

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