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Tesla's Market Share: Achieving a Competitive Advantage
We're taking market share from traditional leasing. But I think what we're doing is expanding the aperture to include a non prime customer because almost all traditional OEM leases are focused on that prime customer with a 720 or better FICO. We now have a price point where you can get a card from us for 390 a month. And that 390 a month payment does require that you do some things that are a little bit different.