How To Sell Anything To Anyone | 142
The Graham Cochrane Show
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How to Create a Killer Offer Before You Create a Product
Find out what your ideal customer wants and needs. That's finding out the demand. Then you map out a killer offer that on paper is so good that they 'ud be. They would be crazy to not take you up in this offer. An offer is just on paper what you're offering them. You don't have to build a product. The offer is the map. Once you know you've got an offer that people like, yes, i want that, then you can go build it. But it starts with the offer. And then step three is use basic sales copy strategies to reveal their demand for your product. So spend more time on that then adding a page or adding a
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