4min chapter

Marketing Against The Grain cover image

The CMO Show. How to Find One. How to Be One.

Marketing Against The Grain

CHAPTER

The Number One Reason You're Going to Fail in the First Year

Loyalty Lion CEO Charley Bard says leaders need to assess their team before they can make big bets. If you aren't going to scale, do you have the right people? Don't obsess around higher in a plus people and create a culture where people can do a plus work. The one thing i would advocate for is, to get anywhere, you have to kind of know how you're going to get there.

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