232: Brand, PR, and Social Media feat. Cavin Costello
Context & Clarity for Small Firm Architects
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Consistency and Systems for Professional Success
The chapter emphasizes the importance of consistency and building systems to achieve success in various professional aspects. Speakers stress the need to commit to a plan despite challenges, sharing insights on leveraging pivotal moments and maintaining momentum through consistent effort. They also discuss managing social media, attracting ideal clients, and the debate between daily posting and purposeful, audience-focused content creation.
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