2min chapter

The Pocus Unlocking Revenue Podcast cover image

Adam Carroll: Lessons learned from a founder and 3x sales leader

The Pocus Unlocking Revenue Podcast

CHAPTER

Expanding Internationally and Building Effective Sales Playbooks

In this chapter, the hosts discuss their experiences in expanding internationally and going up-market to enterprise. They highlight the challenges they faced in APAC and emphasize the complexity of building effective sales playbooks and the importance of measuring their effectiveness.

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