Yes, and Marketing cover image

How to Craft Your Strategic Narrative with Andy Raskin

Yes, and Marketing

CHAPTER

How to Tell a Story That Unites

I really do think this has a lot that's very relevant for your work because I really see that all the stories have to to work well it should really be almost sub flavors of that one high level story seeing it from lots of different point of views like if you think about Zora their content is okay there's a subscription economy well what is how does that affect the CIO. So everything is about this one shift but then it's seeing it all the ripples and the angles of this shift that's very much a journalistic thing, he says.

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