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Why BUFFER Thinks About Traffic vs. Audience vs. Community ["Exceptions" Ep.6]
Unthinkable with Jay Acunzo
Buffer's Social Media Management Tool Is Changing the Way You Work
Buffer started conversations and then followed through with their community. The key to doing so isn't that they did it in a self serving way. Instead, they took topics that people weren't talking about and brought them up with honesty. This is that idea of advocacy that we explored in the last episode of exceptions.
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