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How to Sell to Sophisticated, Cautious, and Skeptical Buyers with Jeremy Miner: An EOFire Classic from 2022

Entrepreneurs on Fire

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The Art of Persuasion in Selling

This chapter explores the critical importance of sales skills in all aspects of life, revealing how effective communication and persuasion go beyond formal sales scenarios. The discussion highlights common pitfalls and introduces the NEPQ methodology, emphasizing the need for genuine engagement and understanding of human behavior to enhance the sales process.

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