The Innovation Show cover image

Taddy Hall- Competing Against Luck

The Innovation Show

CHAPTER

Jobs to Be Done Was a Predictive of Innovation Success

Nielsen had access to the data of every single new consumer packaged good that was launched to the US market which is about 3500 SKUs. Since many of them failed it allowed us to create models based on past successes and failures. We could then tease out through these models the causal determinants and then build models and then test those on on on future on future launches long story short what access to that data allowed us to do was to establish that jobs to be done wasn't simply descriptive of innovation success but it actually was predictive of innovation success.

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