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Pricing Strategy, Category Creation on Boss Talk #6 with Ben Horowitz and Ali Ghodsi

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CHAPTER

How to Get Product Market Fit

The CEO of Microsoft talks about his company's new bets and how to stay focused. How do you evaluate when it's the right time to experiment on a new bet? He says if you're trying to get product market fit, you should try lots of new ideas. But he adds that be careful with prersona wich: "I think persona switches are really hard"

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