Behind the Numbers: an EMARKETER Podcast cover image

The Weekly Listen: Why AI Might Be Hitting a Wall, The Impact of Impending Tariffs, and More | Dec 13, 2024

Behind the Numbers: an EMARKETER Podcast

CHAPTER

The Hidden Costs of Tariffs and Consumer Awareness

This chapter delves into the potential financial burden that impending tariffs may impose on American consumers and businesses, estimating an additional $2,600 in yearly expenses. It also examines how companies are adapting their advertising strategies in light of these changes and how past experiences with tariffs could help mitigate some impacts.

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