20min chapter

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Merck & Co: Blockbuster Drugs - [Business Breakdowns, EP.189]

Business Breakdowns

CHAPTER

The Journey of Keytruda: From Concept to Market Leader

This chapter explores the development and success of Keytruda, a revolutionary cancer drug that began its journey in the 1990s amidst skepticism towards immunotherapy. It highlights significant breakthroughs in understanding immune checkpoints, Keytruda's expansive approval for multiple cancers, and its competitive landscape. The chapter concludes with an examination of Merck's future strategies in light of potential patent expirations and the ongoing challenges in the pharmaceutical market.

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