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Top Signals, How Shaun Maguire & Augustus Navigated Backlash, Comet Review, VW Electric Bus Flops | Farbood Nivi, Sean Frank

TBPN

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E-Commerce Dynamics: Amazon, TikTok, and the Future

This chapter explores the evolving landscape of e-commerce with a focus on Amazon's transition from growth to value extraction and the implications of pro-natalist policies on consumer behavior. It analyzes TikTok's competitive strategies and the challenges posed by live shopping trends in the U.S., while comparing the financial performances of major players. Additionally, the chapter discusses advertising innovations and shifting consumer preferences, emphasizing the importance of creative content in modern marketing.

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