3min chapter

Marketing Against The Grain cover image

EMERGENCY POD: The AI Wars - Has Google Already Lost?

Marketing Against The Grain

CHAPTER

Microsoft Bing to Google - The Frogfish

Kieran: I don't even know where to start, man. Satchi Nadella is the CEO of Microsoft and he this week just like pulled the ultimate like mob boss character from a movie. He's been holding a grudge all this time. Kieran: Five years ago, he backs Sam Altman in open AI and basically gives them whatever they need because he knew that if he could differentiate on AI and win in the next AI powered generation of search, it's the only chance he had to disrupt Google. It's incredible to see somebody with like a decade long plan just kind of by time.

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