Do You Have a Mutual Action Plan?

Trawi: Buyers never go through training to learn how to buy. And so very well intentioned buyers will say, yes, to a deal with little to no idea what that yes actually means. So I think it's just a phenomenal example of putting that into practice in a way that most people probably don't think about today. Trawi: You shouldn't establish a mutual action plan until you have buy in from the prospect because until then it's not mutual.