2min chapter

Lenny's Podcast: Product | Growth | Career cover image

Mastering paid growth | Jonathan Becker (Thrive Digital)

Lenny's Podcast: Product | Growth | Career

CHAPTER

The Importance of Testing for Performance

The Airbnb example is a great illustration of how if you put the right testing in place, you can yield an outcome that becomes an unlock for performance. A lot of times with agencies, people talk to us about the obvious hard skills that we have. But the soft skills are around process that can be deployed, that can actually be the difference between being highly sophisticated or unsophisticated.

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