Introduction

i spoke with Mark Yates, finance director at permutive. Permutive is a darte platform for bishes showing you who's on your site and how they interact with your brand. It uses a unique approach to target content to audiences on their first visit,. built on edge computing rather than the cloud. The distinction is fascinating, and it was something we explored in this interview. We talked about his feelings around fund raising and acquisitions as well as why c f o should care about customer data.