BONUS: Smart Calling - How to prospect successfully with "rejection" with Art Sobczak
Outbound Squad
00:00
What's Your Potential Value?
There's no reason today to just place a generic cold pitch to somebody. Smart calling is simply knowing something about the individuals, the companies and the situations that we're calling into. People today are inundated with probably thousands of messages every day. We have to ignore most of the messages we receive; which ones are we going to reply to? The ones that resonate where we see it and go, hmm, this is for me. This person knows something about me. That's how I'm going to make a decision to listen, respond, take notice and so on.
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