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Three lessons from selling to developers

Scaling DevTools

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How to Find a Champion in a Developer's Market

If you're selling to a big organization, you need someone who their job success is heavily aligned to what you do. And then you need to help them as much as possible to close the deal. The first step is getting them to finding someone that actually cares about this. Then the second step is to actually just help them asmuch as you can to bring the deal home. Itis a quick recap, inbound leads are golden. I really don't think that outbound is the way to go for developets companies. You should be doing a lot of marketing,. developers don't like getting cold emots and stuff like that. They to discover things to their research themselves.

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