2min chapter

Founder-led sales | Pete Kazanjy (Founding Sales, Atrium)

Lenny's Podcast: Product | Growth | Career

notes

CHAPTER

How to Hire a Sales Manager at a Successful Sales Organization

If you're like say a series A founder, what's like a profile of a person you look for? He said it's like a deputy at a successful sales org. This is one of the things that just makes startups fantastic.

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Transcript

Episode notes

Pete Kazanjy is the author of Founding Sales: The Early Stage Go-to-Market Handbook and the founder of Modern Sales Pros, an invite-only peer learning community focused on sales operations and sales leadership. He’s also the co-founder of Atrium, a B2B SaaS company that provides data-driven sales solutions. Pete got his start in product at VMware and then dove deep into the art and science of sales. In today’s episode, we talk about the importance of founder-led sales and how to methodically scale a sales department. He explains the difference between old-school sales and modern sales, which focuses on human connection and solving problems for customers. He also shares actionable tips to improve your sales technique and explains how to use data to monitor your success at different milestones in the sales process.

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Find the full transcript here: https://www.lennysnewsletter.com/p/founder-led-sales-pete-kazanjy-founding

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Thank you to our wonderful sponsors for supporting this podcast:

• Vanta—Automate compliance. Simplify security: https://vanta.com/lenny

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Where to find Pete:

• Twitter: https://twitter.com/Kazanjy

• LinkedIn: https://www.linkedin.com/in/kazanjy/

• Website: https://kazanjy.svbtle.com/