Introduction

In this episode of the GrowthTLDR, we talk to Dennis Kelly, the CEO of Postalytics.

Postalytics is making direct mail part of the marketing automation playbook.

We talk to Dennis about why his previous company Boingnet pivoted to become Postalytics and how he knew it was time to make that change.

We asked Dennis about the common mistakes founders make, how he hires executives onto his leadership team, and the hardest part of growing a SaaS company.