The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

360: Kinetik: From Failed Software to a $10M ARR SaaS Company - with Sufian Chowdhury

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

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How to Scale a Billing Product

We spent the first six months with one customer and built the wrong product. We did no market research whatsoever. The need of a transport company of his size is very different than a larger one or a smaller one. In 12 months, we had to invest more of our money to get it to a point where it made sense.

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