Gamified Consumption and Expansion Revenue

Russell shares a personal example of digital packs leading to physical purchases and how sampling drives expansion revenue.

Play episode from 33:12

chevron_right

Transcript

chevron_right

Transcript

Episode notes

In this episode of Mostly Growth, Kyle and CJ are joined by Russell Lester, President and CFO of Tropic, for a deep dive into what real procurement data reveals about SaaS pricing. They break down multiyear discounts, why volume matters more than contract length, how AI is reshaping pricing models, and when longer commitments actually hurt buyers. Plus, lessons on negotiation leverage, price increases, and navigating today’s increasingly complex SaaS market.

—

SPONSORS:

HockeyStack is an AI platform for modern go-to-market teams that unifies sales, marketing, and customer data into a single system of action. With AI agents that prospect accounts, support reps, improve forecasting, and automate what’s already working, HockeyStack helps teams move faster without guessing. Trusted by companies like RingCentral, Outreach, ActiveCampaign, and Fortune 100 teams—learn more at https://www.hockeystack.com

RightRev is an automated revenue recognition platform built for modern pricing models like usage-based pricing, bundles, and mid-cycle upgrades. RightRev lets companies scale monetization without slowing down close or compliance. For RevRec that keeps growth moving, visit https://www.rightrev.com

Tropic is an intelligent spend management solution that consolidates your spend data and processes into one unified offering, enabling insights and decisive action. From spotting hidden optimization opportunities to automating painful procurement workflows and giving you the best market data to turn vendor negotiations in your favor, Tropic combines smart insights with real human expertise to keep you ahead of the curve. Visit https://www.tropicapp.io/mostlymetrics to learn how.

—

LINKS:

Tropic: https://www.tropicapp.io/

Russell on LinkedIn: https://www.linkedin.com/in/russell-lester-aa98463/

Mostly Metrics: https://www.mostlymetrics.com

CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/

Growth Unhinged: https://www.growthunhinged.com/

Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/

Slacker Stuff: https://www.slackerstuff.com/

Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/

https://www.mostlymetrics.com/p/your-guide-to-negotiating-multi-year-deals

—