Why People Don't Listen and How We Can Encourage Them
- If your senior management team is ignoring you, it is probably not because they are stupid
- If the message does not inspire your intended reaction, you may not have been clear in your communication
- If your manager is ignoring recommendations from professional researchers, it is probably not because they don’t think understanding customers is important
- If you’re doing planning activites when you should be doing strategic activities, the business might not be encouraging the behaviours it intends to encourage
- If your ideas meet resistance, it might be because you’re not in an environment where true learning is valued.
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