Episode 38: Selling to the Government with Ruth Jarman
Scaling Japan Podcast
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The Importance of Attitude in Government Projects
With this format you really go deep into the problem and ensure that there's a mutual agreement that this is a problem that's worth solving. Then you jump into the solution. Whereas if you just focus really on problem solution in maybe one to two slides, you might not go deep enough into the problem where they actually feel it viscerally. And also I think especially with the government projects we do, the government side really wants to see you as a partner because basically everyone is using taxpayer money.
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