3min chapter

2Bobs—with David C. Baker and Blair Enns cover image

The Agency Gatekeeper

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Dedicated Qualifiers Are the Right Kind of People

You need to formalize in the firm who is responsible for qualifying these new business leads. Dedicated qualifiers are the right kind of people, and they're not emotionally over invested. You need to document your criteria on what is a good fit client and what's a bad fit client.

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