The Agency Gatekeeper
2Bobs—with David C. Baker and Blair Enns
00:00
Dedicated Qualifiers Are the Right Kind of People
You need to formalize in the firm who is responsible for qualifying these new business leads. Dedicated qualifiers are the right kind of people, and they're not emotionally over invested. You need to document your criteria on what is a good fit client and what's a bad fit client.
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