The Key to Managing a Crisis

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The key to gracefully leaping out of the path is the focus on the things you can control, Alan says. Jonah Peretti: "We've seen tens of millions of dollars just evaporate because our partners aren't digital businesses" Ellen DeGeneres' R.T.N. lost their nerve and her sense of direction during DuPont's financial crisis. She also saw a lot of wishful thinking as she led through that crisis.

To survive a crisis, you have to double down on who you already are as a company. This is something Ellen Kullman knows, having led DuPont through the 2008-2009 financial crisis, and taken the CEO role at 3D-printing unicorn Carbon only weeks before Covid hit. Through her years as a leader, Ellen has developed four crisis principles that allowed her to lead teams and thrive through pandemic, economic meltdown, and beyond. The key? Practicing the principles in calmer times, before crisis hits. Because as Reid says: there's no such thing as a crisis playbook. There's just your playbook. Cameos: Amy Shira Teitel (spaceflight historian), Jonah Peretti (BuzzFeed), Brian Chesky (Airbnb), Neil Blumenthal (Warby Parker), Stacy Brown-Philpot (TaskRabbit).

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