John Mulaney vs. Louis CK: Choose Your Content Business Model (417)
Content Inc. - The Podcast
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Choosing Between Maximum Reach and Targeted Business Models
This chapter explores the different content business models of comedians John Mulaney and Louis CK, discussing Mulaney's approach of reaching a larger audience through streaming platforms and CK's direct-to-consumer model which provides valuable customer data to retarget. The speaker emphasizes the importance for content creators to choose between maximum reach or a more targeted business model based on their goals.
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