S03.EP12 - Friction in Branding with Soon Yu
JUST Branding
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The Importance of Signature Experiences
The whole world had been focused on making all the brand experiences as seamless as possible. That's actually not a great way to create a good signature because people, you become forgettable if the way you win people is by being the easiest, most convenient. So instead, you need to think about making experiences that make people laugh, cry, sweat,. You know, consider you think about you linger on you and percolate.
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