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Masters of MEDDICC - Level Up your Sales Teams with Adam Quartermaine - Episode #14

MASTERS OF MEDDICC

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Building Decision Criteria for the Economic Buyer

This chapter discusses the process of building decision criteria for the economic buyer, with a focus on reaching the CFO in enterprise-level sales. It emphasizes the importance of understanding what the economic buyer cares about and aligning the value proposition with the top initiatives of the business.

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