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I used an ancient storytelling trick to get 11k TikTok followers
Nudge
How Tinder Uses the Curiously Gap in Dating
Tinder uses the curiosity gap to convert 8% of their users into paying users. People sign up because they're desperate to see what these potential matches look like. Tinder gets an 8% conversion rate and on a $20 a month product that's incredible.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode