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The Experience Leader: How to Outpace Commoditization in the 21st Century

The Leader Factor

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Navigating the Experience Economy

This chapter examines the evolution of coffee and its economic significance, illustrating how experiences shape perceptions and value across various market stages. It emphasizes the need for leaders to adapt to a changing economic landscape by prioritizing psychological safety and unique team experiences. The discussion highlights the importance of meaningful leadership roles in fostering growth and innovation in response to commoditization.

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