2min chapter

Marketing Against The Grain cover image

The Future Of Search in 2023 & Beyond (Hint: it’s not Google)

Marketing Against The Grain

CHAPTER

Is AI Disrupting Google?

Huberman: Why do we think that AI is disruptive to Google? Well, one of the big reasons I think it's disruptive to Google is because you can build yourself a much more personalized search engine. So there was a really great example of this from a guy called Riley Thomas who built one for a podcast and he reached out to Dr. Huberman on Twitter. And so what does it do? He is basically sucked in all of the data from the Huberman Lab podcast and now I have a chat bot which answers any of the questions I have based upon things that were covered in this podcast. We got two big things we want to talk about today.

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