On the show today is Matt Johnson. Matt is the author of MicroFamous and founder of Pursuing Results, a podcasting agency.

I wanted to bring him on because Matt is all about building expertise and authority in order to build an audience that you can monetize. He's started multiple successful podcasts and has a unique view about what it takes to build a business on the audience you've built.

You'll hear about how to do marketing as an introvert, staying true to who you are, and how to be influential without a huge audience.

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🙌 Thank Matt for coming on the show with a quick tweet

If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership

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354: How Homeostasis Explains Everything

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