How Oliver and I Built Our Business on TikTok Organic Virality

Both of us basically built our businesses on the back of TikTok organic virality. So we went viral first and foremost in like the TikTok influencer space. And just apples to apples, like we probably didn't have nearly as many like views or impressions or anything like that Oliver does because he can sell to literally anybody,. Anyone with a credit card can buy his product versus like media kits.