Damon John of Fubu

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Damon John of Fubu talks about how he and his co-founders managed to scale awareness before they had any product. He also shares some incredible stories we didn't have time for, even in two episodes. Be sure to keep your eyes and ears out for part two coming soon to the show feed.

How do you create authentic partnerships to build scale? Daymond John, founder of FUBU and one of the original “sharks” on ABC’s Shark Tank, shares lessons from FUBU’s earliest days in Queens, where he partnered with bouncers, bodegas, his neighbor LL Cool J, and his earliest collaborator and investor (his mom) to turn a great idea into a billion-dollar urbanwear brand.

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