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Jason Phillips.The REAL Magic of A Nutrition Coach. Episode 535 with The Real Brad Lea (TRBL)
Dropping Bombs
The Importance of Ascension and Customer Activation
They discuss the significance of ascension and customer activation in a service-based business, using a bar analogy to illustrate the role of momentum in making sales. They also mention the influence of a person named Alex and his book on offer creation.
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