Building Blocks of Performance Nutrition

This chapter explores the importance of foundational supplements like protein, omega-3s, and creatine in enhancing performance and overall health. It advocates for a strong nutritional base and a methodical approach to wellness before adding extra supplements.

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Are you taking supplements that contain nothing but expensive powder? In this episode of the Habits and Hustle podcast, I sit down with Jeff Byers, co-founder and CEO of Momentous, who reveals the shocking truth about supplement quality.

We explore how Jeff went from NFL offensive lineman to building a $100+ million supplement empire, why chocolate protein powder naturally contains lead, and the eye-opening moment when Momentous threw away an entire production run because it failed testing. We also discuss the "Momentous Three" foundation supplements and the real cost of third-party certifications that most brands avoid.

Momentous is a premium supplement company doing over $100 million in annual revenue. A former USC football captain and NFL player for the Seahawks, Broncos, and Panthers, Jeff merged his sports performance background with rigorous scientific standards to create one of the most trusted supplement brands used by professional teams worldwide.

What We Discuss:

(04:47) Journey From Athlete to Founder

(14:59) Lessons in Consistency and Leadership

(20:47) Building a Strong Co-Founder Relationship

(31:35) Navigating the Supplement Industry Noise

(39:37) Challenges of Building a Supplement Company

(53:15) The Importance of Supplement Selection

(01:01:38) Merger of Human Performance Brands

(01:10:49) Omega-3s and Fuel in Athletic Performance

(01:21:48) Managing Inflammation and Sleep Support

(01:28:22) Natural Testosterone Support and Hormones

(01:37:04) Supplement Selection and Community Impact