3min chapter

Deep Dive with Ali Abdaal  cover image

How To Turn Your Passion Into A Business Without Sacrifice - James Hoffmann

Deep Dive with Ali Abdaal

CHAPTER

The Ethics of Coffee and the Challenges There Ahead

"Just being good at making coffee does not make me a good owner or manager or operator of a coffee business," he says. "I was like, my God, I wish I'd read this book five years ago because all of the mistakes under the sun" The first time he came across that phrase: you should be working on the business, not in it, his mind was completely blown. He tries to encourage more creators to think a little bit more businessy.

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