The best time to plant a tree was twenty years ago, the second best time is now. Tony shay sold his first company for a hundred million dollars not because it was a great outcome, but because it became a really terrible place to work. It's important to know that you can't control culture. You can only influence it. Having clarity is absolutely critical. Think of yourl as community. Your company is like a miny community, a that has certain characteristics and ways of being. Try to make your culture transformational, not just transactional.