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E9: Lessons from Bezos, Selling Outside of Tech, and Fostering a Culture of Innovation

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CHAPTER

The Pain of Going From S&B to Enterprise

I think that's a really good point. Can all these companies afford to wait until mid 2024 for that pick back up? Like you're what you're saying is right, but like there's a lot of companies that run out of cash before that happens. I do think it's a good exercise though to always look at who you're selling into and see are there places you could go that made sense. And so I think one of the things we're saying is going from S&B to enterprise is not easy. It's not the right spend the time. The market's super dynamic and it punches you in the cloud every couple of weeks. Sometimes those bunches are a bit intense

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