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THINKING FAST AND SLOW - Commented Book
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The Anchoring Effect in Real Estate
Anchoring can be measured, and it is an impressively large effect. Suggestion and anchoring are both explained by the same automatic operation of system one. The high anchor in this experiment was one thousand 200 feet. For other participants, the first question referred to a low anchor of 180 feet. A difference between the two anchors was one thousand 20 feet. Similar values have been observed in numerous other problems.
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