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The Relationship Between Time to Buy and Cost
Hawke: Most marketing that most PTs are doing right now is focusing on like, how did today's post do or what am I posting tomorrow? And so there's this sort of like weird dynamic focusing on today all the time. But if you don't capture your information somehow and selling to them in six weeks time, you'll just lose the sale. Hawke: The people that capture the sale are the people who understand that you need to sometimes just nurture people for a while.