The Importance of Personalized Approaches

When he started 10 years ago, there wasn't a real playbook out there. I was falling back on other types of sales training. And I did a lot of door to door sales,. both on a B2C standpoint, as well as a B2B standpoint and kind of had a sense of how people respond to me in person. So it doesn't have to be rocket science. Like treat the other person that you're reaching out to like a person and not like, you know, a robot or not like just the name and a spreadsheet or your CRM.