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6min chapter
Quelles stratégies marketing pour un environnement multi-produits en B2B ?
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Défis et Opportunités du Marketing B2B Multi-Produits
Ce chapitre explore les défis et les stratégies nécessaires pour le marketing dans un contexte B2B multi-produits, en particulier après des acquisitions. Il souligne l'importance d'intégrer de nouvelles équipes tout en optimisant les approches de vente et de marketing pour maximiser la rentabilité.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode