7min chapter

The Social Radars cover image

Yuri Sagalov, Co-Founder of AeroFS

The Social Radars

CHAPTER

Navigating Founder-Led Sales in Early-Stage B2B Startups

The chapter delves into the speaker's journey of establishing fund Wayfinder, their unique approach to offering friendly checks to aid in founder-led sales in B2B startups, and the importance of building lasting relationships with customers. It also explores the challenges of sustaining a fund and the significance of differentiating between good and bad investors in the startup ecosystem.

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