
Authentic Sales & Business Development For Consultants With Eric Rich: Podcast #329
Consulting Success Podcast
Balancing Deep Conversations and Data in Sales
The chapter emphasizes the importance of balancing deep conversations to understand buyer problems and providing upfront data in sales interactions. It discusses strategies like leading with industry knowledge, asking relevant questions, and building relationships to secure meetings and deliver value to potential clients. The speaker shares insights from transitioning to a business development role and stresses the significance of adapting strategies based on market trends and engaging in hands-on learning experiences for refining sales approaches.
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