Cortland: The benefit of working with your own internal tools and then releasing those is that in a huge way it's de-risked. "I have no intention of making money on it I don't think it would make money but it just generates all this traffic," he says about his to-do list app. Stoss built multiple tools for yourselves the one that was sort of the breakout hit is called KarmaBot, which can be found at karmabot.chat www.karmabot Chat.