Why People Don't Listen and How We Can Encourage Them

1. If your senior management team is ignoring you, it is probably not because they are stupid
2. If the message does not inspire your intended reaction, you may not have been clear in your communication
3. If your manager is ignoring recommendations from professional researchers, it is probably not because they don’t think understanding customers is important
4. If you’re doing planning activites when you should be doing strategic activities, the business might not be encouraging the behaviours it intends to encourage
5. If your ideas meet resistance, it might be because you’re not in an environment where true learning is valued.

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